Origin Land Cruisers was born from a lifelong passion for adventure, craftsmanship, and the enduring legacy of the Toyota Land Cruiser, specifically the 60 Series.
Founder Jason Dante, began his journey in Santa Cruz where the blend of coastal air and off-road spirit shaped his love for these iconic vehicles. The story of Origin Land Cruisers began long before he ever owned a toolset or workshop. Growing up, he spent most of his free time surfing with friends in Santa Cruz, California,
One morning, waiting for a ride to the beach, his friend’s older brother pulled up in a new Toyota Land Cruiser. It wasn’t flashy, but it stood out. The Land Cruiser looked ready for anything, built solid, with clean lines and quiet confidence that caught Jason’s attention – Love at first sight!
What started as personal restoration projects in a small coastal garage quickly grew into the passion of restoration and reimagining of Land Cruisers. Seeking more space, and a location close to the rugged terrain that inspired the brand, he relocated to Central Oregon. A landscape defined by its mountains, desert trails, and pioneering spirit.
There, Origin Land Cruisers took shape as a workshop dedicated to creating vehicles that are as capable in the wild as they are timeless in design. That’s the foundation of Origin Land Cruisers: a commitment to authenticity, adventure, and the kind of craftsmanship that stands the test of time.
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